Stephanie
Herrmann
I am a seasoned corporate communications professional with almost 20 years of experience in international companies and leading global communications agencies.
I have successfully led projects in public relations, internal and employer communications, brand strategy, CSR communications, editorial content management, and social media. My experience spans multiple industries, from corporate strategy and retail to the arts and education.
Areas of expertise
Public Relations
International press relations, media strategy, and spokesperson training across Europe and beyond.
Internal & Employer Comms
Building employer brands and engaging employees with clear, authentic internal communications.
Brand Strategy
Brand platform design, brand storytelling, and 360° campaigns from concept to execution.
CSR Communications
Sustainability and ESG communications strategies that connect values to stakeholders.
Editorial & Content
Content strategy, editorial management, and integrated annual reports for global organisations.
Crisis Communications
Crisis readiness training, crisis management, and real-time communications support.
Before becoming
a freelancer…
I spent almost 15 years working with the best teams in communications agencies and big corporations. These experiences across sectors — from luxury and technology to retail, consulting, and beyond — shaped a versatile, rigorous approach to communications.
Each role added a new dimension: global reach at Havas, operational rigour at Bain & Company, consumer storytelling at TUI, luxury precision at Cartier, tech scale at Philips and Ubisoft, and real-estate complexity at Unibail-Rodamco-Westfield.
Why
Cháchara?
I called my company Cháchara because, to me, communication starts with the simplest yet most powerful thing we have: words. In my native language Spanish, cháchara means “chat” — informal conversation, the kind that happens when people talk openly and ideas begin to flow.
In corporate communications, it’s easy to hide behind complexity or jargon. Cháchara stands for the opposite: for explaining difficult things in the simplest, most human way possible. It’s about telling stories that people understand and remember.
And Cháchara is also about dialogue — about talking with people, not at them. Because at its core, communication is more than just what you say; it’s about the spark that happens when words truly land.
Let’s work together
Ready to bring clarity, purpose, and impact to your communications?
Get in touch